Brand &
Identity
System
The complete visual language for CMV — the mark, the wordmark, color, type, and how they hold together across the vertical.
POWERED BY airth Core mOS · MINING 4.0 → 5.0
One common core for the whole mine value chain.
CMV unites mining technology partners on a single decision-intelligence platform — from exploration to port. Where the industry runs on disconnected point tools, CMV is the connective layer: one operating system, many partners, measurable outcomes.
The brand has to feel like that promise — advanced, secure, and built to last. Industrial in substance, futuristic in intent. Not a startup gimmick; an institution for Mining 4.0 and 5.0.
The Orbit Core.
A faceted copper core held inside an electric-blue orbit. The symbol carries the whole story in one form.
The primary lockup.
The Orbit Core sits above the CMV wordmark, with the descriptor set in spaced mono. This is the default signature — use it whenever space allows.
Give it room.
Keep clear space around the logo equal to the height of the crystal core (×). Nothing — type, imagery, edges — enters this zone.
Minimum size.
Below these sizes the facets and orbit lose definition. Don't go smaller — use the standalone icon for tighter spaces.
Protect the mark.
The logo's strength is its consistency. Never do any of the following.
Copper, blue, graphite.
Copper is the signature — the critical mineral and the energy of the brand. Electric blue is the system. Graphite and ink hold the space.
#E9B379
#1E63C9
#9AA6B2
#1A2027
#0B0E12
The symbol stands alone.
We speak like engineers, not marketers.
The joint-venture lockup.
When the parentage matters, lock CMV above its founders. Keep generous space and equal weight between CII and airth.io.
